Trusted by Businesses Across Industries
Focused. Disciplined. Built for value creation.
We connect strategy, economics and execution to help leadership teams turn complexity into clarity and decisions into sustainable value.
Clarity before action. We identify what truly matters - economically, strategically, operationally.
Execution with accountability. Strategy is implemented hands-on, not handed over.
Enablement over dependency. We build systems and teams that perform beyond our involvement.
Our Story in Numbers
20+
Exits & Acquisitions
Strategic support through successful exits and M&A phases
€10M+
Ad Spend/year
Managed across complex, multi-market performance setups per year
80+
Companies
From early-stage to PE-backed scale-ups
15+
Markets
International, hands-on execution experience
3-6
Months
Typical timeframe to measurable performance impact
2-3
FTEs (min)
In-house teams enabled per project
What actually changes when we work together?
We create the conditions for better decisions, stronger execution and lasting performance.
Value becomes tangible. Priorities, trade-offs and unit economics are clear and actionable.
Decisions are aligned across the organization. Strategy, data and execution follow a shared operating logic.
Results don’t reset. Performance improves through systems and capabilities that last.
Where We Create Value
We support leadership teams across industries where growth, complexity and accountability intersect.
Different contexts. The same discipline.
01. Private Equity & Venture Capital (incl. M&A)
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We support PE and VC firms across the full investment lifecycle, from commercial due diligence to post-acquisition value creation. Our work focuses on clarifying growth levers, strengthening unit economics, and aligning strategy with execution across portfolio companies.
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02 Financial Services
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We work with financial services and fintech organizations operating in complex and regulated environments. Our experience includes LIQID, Worldremit (now zepz), wallstreet:online or Gabi, focusing on decision clarity, data-driven steering, and operational alignment.
03 Digital Health
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In digital health, operational discipline and accountability are essential. We have worked with organizations such as Kry, Data4Life, ModMed or Lloyds Pharmacy (OnlineDoctor) supporting scalable structures across strategy, data, and execution.
04 Automotive
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With first-hand leadership experience as Managing Director of kfzteile24, we bring deep operational understanding of the automotive and mobility sector. Our work includes engagements with wegmann automotive, Tirendo, Toroleo, kfzteile24 and Voi, supporting commercial focus, structural clarity, and operational effectiveness.
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05 Consumer Brands
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This is the area where we bring by far the deepest and longest-standing experience, gained both in senior in-house roles and through advisory work. Our experience includes Lavera, The Body Shop, Footasylum and Vegdog, combining strategic direction with hands-on operational execution across brands and markets.
06 Fashion & Lifestyle
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In fashion and lifestyle, speed and scale require clear priorities and strong economics. We have worked with brands such as Zalando, Footasylum, Mister B&B, MYCS and Sterntaler, supporting structure, focus, and sustainable performance.
07 Food & Nutrition
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We work with food and nutrition companies facing margin pressure, complexity, and scaling challenges. Our experience includes nu3, Vegdog, Pets Deli, YEARS and Vitalhelden, supporting clarity across operations, data, and commercial decision-making.
08 Industrial Commerce & B2B
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In industrial and B2B contexts, value is created through structure, focus, and execution discipline.We have supported companies such as Distrelec, Contorion, Onlineprinters, Helloprint and SteinHGS working across commercial setup, processes, and systems.
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09 Software, SaaS & Digital Platforms
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We advise software and platform businesses as they scale organizations, products, and markets. Our experience includes Spryker, Uberall, Eyeota, Zepz and Greatcontent supporting data-driven decision-making and operational readiness.
10 Entertainment
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In entertainment and content-driven businesses, creativity and commercial clarity must go hand in hand. We have worked with organizations such as Disney+, Universal Music, Saatchi Art, femtasy and IdealWorld, supporting alignment between strategy, operations, and economics.
11 Education
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We support education and learning-focused organizations navigating digital transformation and scale. Our experience includes CODE University, Reteach, Wonderbly and GoodTalk, working on sustainable models that balance mission, quality, and operational clarity.
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What clients are saying
“Working with Dorothee is defined by trust, openness and a shared focus on what truly matters. She supports us in complex strategic questions and helps translate them into clear priorities for the organization. As a sparring partner for leadership and teams, she brings perspective, structure and calm - especially in situations that require difficult decisions.”
Arend Kreitz
CEO Sterntaler GmbH
“I consider Inna a highly competent expert in the field of performance marketing. We have been working together in a very trusting partnership for years now.
Inna delivers know-how and tangible results that are directly measurable in both top-line growth and efficiency (CRR).
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Her work goes beyond classic SEA and paid social topics and extends to complex challenges, for example in the areas of feed management and tracking.
Inna takes full ownership of budget responsibility and is absolutely reliable. You can only wish for a partner like this - and I’m looking forward to the projects ahead of us.”
Christoph Henning
Founder @ergolutions.de l
Entrepreneur l
Investor & Advisor
“Dorothee is a highly qualified professional in digital performance marketing knowing exactly which buttons to press to drive performance. Her knowledge about web performance analytics and optimisation of conversion to sales is exemplary.She is able to lead a team and nurture their development to ensure her expertise is transferred and sustainable within the organisation she is supporting. Highly recommend!.”
Raj Patel
Managing Director at RS UK &
Ireland
“Dorothee supported us through several truly essential years and was far more than a consultant to us. She became a real important part of our team, our culture, and a very special chapter in our journey together.
From the very beginning, we deeply appreciated her clear, honest, and always constructive feedback. She combines a strong point of view with high-quality expertise and an exceptional sensitivity for people and team dynamics. She knows how to coach, how to challenge in the right way, and how to present ideas with clarity and impact.
She guided us through very different strategic phases, from growth to profitability, always bringing focus, perspective, and substance. She also played a very important role in supporting and strengthening our e-commerce function together with our leadership team as well as presenting results and strategies to our board.
Her expertise across e-commerce, online marketing, and brand strategy is outstanding, and what makes her exceptional is her willingness to step in operationally whenever necessary, always keeping the end goal in focus and doing everything she can to help the team achieve it — a true leader in every sense.
What made her truly stand out was the combination of professionalism and humanity. She was deeply respected and appreciated by the entire team, not only for her expertise but also for the way she worked with people. In all of our meetings, there was room for laughter and lightness, without ever losing sight of the seriousness of the work and the priorities at hand. That balance is rare.
We are genuinely grateful for her guidance, her contribution, and the way she accompanied us over the years. She did not just advise us — she truly became part of what we were building."
Valerie Henssen
CEO Younikat GmbH
Reviews
